We live in a visual world and images count more than ever! Keep reading if you need some help on how to choose the right images for your website.
After 15 years of experience in image making, we are proud to say that photography and videography are our superpowers and our expertise! Through the years Charles mastered his craftsmanship and he created a big collection of gear. These are his toys as he says that give him the opportunity to be playful and creative with his process and understand the aesthetic needs of every project.
Are you a creative entrepreneur ?
If your goal is to tell your authentic story with professionalism and confidence you need powerful imagery that portrays accurately and elegantly who you are and what you have to offer!
So let's dive in now on the 6 questions that you always need to ask before you ever choose an image for your website!
1 - Does it tell a story?
2 - Does it reflect the quality of your brand?
Your brand is amazing and valuable. Your images should be too! So always make sure that your photos are in focus, they are well lit, the colours are accurate, they have balanced contrast, and they are not too busy or too bland.
3 - What emotions are being communicated?
"Photography is the story I fail to put into words." – Destin Sparks
4 - Does it match your brand's aesthetics?
Establishing a brand colour palette before setting up a photo shoot will help you keep a consistent and coherent aesthetic with your brand. Try to incorporate your brands colours and mood to your photo shoot.
5 - Are you excited to share it?
Trust your instinct and never share something just because you should share something. You should always be intentional and mindful and choose images that only elevate your brand!
6 - Does it add value to your website?
Just because a photo is beautiful doesn't mean that it deserves to be on your website. All your choices have to be aligned with your overall website strategy and should serve a higher purpose.
We hope those questions will help you make the right choices for your business. If you need more help with your brand's photography send us an email and let's discuss how we can support you in your creative journey!