Every one of us has a unique personality, energy, vibe, voice, smell, and appearance. All of that combined creates our brand. It's how we are perceived by others and the experience they have when we are in their presence.
In the same way, every business must have those unique qualities to set them apart from competitors and communicate what the company is all about, entirely at first glance...
To create a strong brand you need a strong visual identity.
Visual identity includes graphic elements such as:
logos
colours
icons
typography, etc.
But before we even get there we need first to answer some powerful questions.
WHO your business really is.
WHY you are doing what you do.
for WHOM you are doing it?
The answers to these questions will help to articulate a vision and mission statement, intentional messaging and knowledge of who your ideal client is.
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