Aura: Holistic Wellness Branding and Website Design Inspired by Feminine Energy
- DORA BAMI
- Jan 13
- 2 min read
When Sandrine, founder of Aura, a Paris-based holistic wellness brand, approached Kyano Studio to craft Aura’s brand identity and website design, we immediately knew this collaboration would be something truly special. Rooted in the belief that body and spirit are deeply interconnected, Aura draws inspiration from Ayurvedic tradition to offer treatments that honor the intimate link between emotions, energy, and feminine health.
A Visual Identity Inspired by the Cosmos
To reflect Aura’s philosophy, we crafted a visual identity that embodies balance, serenity, and elevation. Drawing inspiration from the cosmos, the color palette blends celestial shades of lavender, dusky blue, and soft blush. These soothing hues evoke calm and introspection, mirroring Aura’s mission to guide women toward emotional clarity and energetic alignment.
Every visual element was designed to feel gentle yet powerful, grounded in care while reaching toward transcendence.
Symbolism Rooted in Intuition and Feminine Energy
At the heart of the identity lies the logo: a feminine silhouette resting beneath a crescent moon. This symbol represents introspection, intuition, and a return to one’s inner rhythm. Paired with elegant, ethereal typography and soft, flowing gradients, the identity strikes a delicate balance between grounding and elevation.
The result is a visual language that feels both nurturing and expansive—an echo of Aura’s holistic approach to well-being.
A Serene Digital Experience
Aura’s website extends this identity into a calm, immersive digital space. Designed as a moment of pause, it invites visitors to slow down, breathe, and reconnect. Through light, emotion, and fluid navigation, the experience mirrors the brand’s treatments—gentle, intuitive, and deeply restorative.
Words from the Founder
“Un grand merci à Kyano Studio et particulièrement à Dora pour l’identité visuelle créée pour mon activité dans le bien-être dont je suis très fière ! Je n’avais pas d’idée très claire de ce que je voulais. Elle a su me guider et me proposer des couleurs/visuels cohérents tout en restant à l’écoute de mes envies et de ma vision. Merci encore pour ton professionnalisme, ta bienveillance et ta patience.”
— Sandrine Lokhun Louis Jean, Founder of Aura – Reconnexion
A holistic wellness branding Designed to Reconnect
Aura is more than a wellness brand—it is a space for reconnection, softness, and self-awareness. Through thoughtful design and holistic intention, Aura guides women back to their inner balance, reminding them that true well-being begins within.
Gratitude and Looking Ahead
We are deeply grateful for the opportunity to collaborate with Aura and incredibly proud of the result we created together. As Aura continues to grow and inspire women on their journey toward reconnection and inner balance, we’re honored to have contributed to the foundation of their visual and digital presence.
If you’d like to learn more about Kyano Studio’s approach to branding and website design, feel free to reach out. We’re always excited to collaborate with visionary founders like Sandrine and brands like Aura, transforming meaningful ideas into thoughtful, soulful identities.
Please check out our portfolio if you are inspired to work with us!
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